Sunday, March 20, 2011
Springboard asks YOU, would you be willing to pay more for a Made in the USA choice for an identical product?
If I had two identical pairs of shoes in front of me, one pair made in China, and the other made in the USA, and the pair made in the USA were $2 more, would I pay the extra $2 simply because they were made here? The answer for me would be an immediate yes. What I am taking into account with this question is the basic premise that as Americans we readily accept premiums for certain choices every day based on our personal preferences, and beliefs. For example, if we consider our health to be important, we may choose an organic food item over one that is not, and we choose as well to pay a premium price for it. We may feel that a free-range chicken is treated better before he winds up on our plate than one that is couped, and so we are willing to pay more for the free-range chicken. Fair trade coffee offers more money to coffee growers for their crops, and if we feel that fair trade is important we are willing to pay more for fair trade coffee. If you are a liberal politically, you may be inclined to pay more taxes to help those less fortunate via social programs. If a company chose to put two identical products on the shelf, one made in China and one made in the USA, would you be willing to pay more for the made in USA item based on the same principles we would apply to paying the premium on the other items in the example?